The Juiciest Tips Of The Month

Tapgerine_newsletter1

This April we’ve decided to end with some useful insights and discoveries that might inspire some of you.

Nick Ascheim (NBC News, MSNBC) had a feature on Think with Google this month to talk about ultimate goals. The article claims we should strive for loyalty, rather than views. Loyal customers will most likely generate more profit for your business in the long-term perspective, so it makes sense.

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Loyalty has everything to do with trust and there is hardly any better way to earn it than being straightforward about your services. Facebook has learned it the hard way, but you can skip that part by creating clear and easy to understand Privacy Policy and Terms Of Use for your product. 

Win your customers’ devotion by solving their problems. Some of them might be boring and you can end up with a not-so-entertaining app. And that’s ok. Smashing Magazine says making emotional interfaces can make the save here. Weather app that throws jokes at you? Yes, please! 

If you’ve done all of that and your product is ready to be loved and trusted – it’s marketing time! In case your advertising budget is close to 0, Marketo has a plan for you. 

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In case you’ve missed it, Google had rolled out their core algorithm update almost 2 weeks ago and some pages may have suffered drops. As Google put it in their previous tweet “there’s no ‘fix’ for pages that may perform less other than to remain focused on building great content”. 

Now that you’re done with reading, it’s time to ride Bitcoin rates. If you have no idea what we’re talking about – check out this TechCrunch feature on the sarcastic game. 

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