A Little Less Fraud, A Little More Action

How’s your summer been so far? Hot month indeed, both in terms of weather and business.

Although the blazing sun can’t stop the fraudsters of mobile marketing, the recent report demonstrates a significant decline of malicious activities throughout the industry. Yes, some campaigns are still almost entirely non-human, but the tendency seems promising enough. Find out more at MarTech Today. 

Various antifraud systems are already in place, but that doesn’t mean new solutions for the common issue can’t be developed.

First, there’s blockchain. There are many jokes surrounding the absurdity of some problems marketers claim blockchain technology can sort out. However, digital fraud is not one of them, as is clear from this piece.

And then there are startups that get funded fast and heavy, like CashShield that just reached $20m in Series B. Yes, the solution is more about the account and transaction security, but they claim that eliminating click fraud is one of their next targets.

Fraudulent traffic aside, Google has just rolled out an update to its Search Console. “The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index.” Bear in mind that organic traffic means users with real intent, and isn’t that a nice thing? 

Once you’ve got potential clients to your app or website, it’s all about user experience. The topic is as broad as it gets and a definitive guide from a specialist is always a good thing. So here’s a new one from Neil Patel, who’s made an effort on explaining how one can make their users stay. 

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Tip of the month: if you don’t want to be censored in China, try not to mock Chinese censorship. Learn from the mistakes of John Oliver.