The Last Newsletter Of 2018

Walking in a winter wonderland, what a time to grab a cup of coffee and accompany your caffeinated beverage with a fresh-from-the-oven pastry. By the way, how did you find your favorite spot to go to? Was it “Hey Siri!” voice activation? Or a simple “Ok, Google”?

The way people use the Internet to find information online is changing. We manipulate our gadgets to stay informed while we’re on the go. Looking for answers to everything with a cup of coffee in a free hand! That’s when typing becomes a burden.

And as voice search users look for information in a different way using longer phrases and so on, SEO as we know it is going to change rapidly in the next few years. Get ready with a guide to SEO for Voice Search.

Are you having trouble measuring the ROI of your digital activities? The system outlined in this article will enable you to accurately measure and determine ROI from individual campaigns and digital marketing channels. Also, you will be in a position to make more informed, strategic financial and marketing decisions.

“Ad Tech is dead. Long live Ad Tech.”

Facebook (launched in February) and Google optimization algorithms have simplified how advertisers managed media buying and bidding. What they are trying to do is lower the skills required for successful advertising and in doing so level the playing field between large and small advertisers.

Now it’s easier to run the ad campaigns. That means being creative is the most important part of advertising.

It’s pretty hard to keep up with ever-changing technology trends provided by Google, Facebook, and Twitter. Don’t miss the forest for the trees! Have an inside look at the various algorithms that power the world’s biggest networks in a marketer’s Guide to Decoding Social Media Algorithms in 2019.

Facebook, Twitter, Instagram, and LinkedIn – the overall trend we’ve been seeing is that social networks are prioritizing real connection between their users.

Only when sales and marketing are on the same page can you maximize customer-centricity, creating a seamless journey from lead to customer. What marketing leaders find most challenging about sales and marketing alignment and what they recommend to solve these problems? Find out more with these insights from 80 marketing leaders about solving sales & marketing alignment challenges.

Personalized content, messages, and offers – digital technologies allow marketers to engage in innovative ways to meet customers’ needs. But taking advantage of these new possibilities requires marketing organizations to become agile.

What is agile marketing? Read more about it in the context of personalized advertising.

The end of the year is almost here and is there a better way to spread some holiday cheer than with a witty card?
Since everyone is so *extremely online* all the time, this year there are a lot of delightful internet and pop culture-inspired holiday cards for you to send out.

Happy Holidays!