Decoding Ad Success: User’s Point of View
Are you confident about the quality of your ads? If you said “yes” without hesitation… Think again. In a recent interview, Ronan Harris of Google noted that the quality of advertising depends on the team play of all stakeholders, not everyone’s individual efforts. According to the study by Adobe Digital Insights, most of the companies — 58% of respondents — consider their ads to be successful, while only 38% of users agree with this what do you think? Now more than ever it is important to work together to improve the standards of online advertising.
* * *
Pop-up ads, auto-playing videos, ads with a countdown and large banners are actively used by many companies to promote their products. In the meantime, the Coalition for Better Ads’ study called these types of advertisements the most intrusive and least popular among users. Strategies clearly need to be reviewed! Fortunately, in the same study, CBA mentioned the most “effective” types of ads according to users — we recommend you to learn more about these.
* * *
Expanding the concept of “TA”: the study by Yahoo! showed that the success of advertising is defined not only by its content and those who will see the ad. A huge role is also played by the mood of the user and what he or she is doing at the moment of viewing: 67% of clicks depend on the first factor, and 71% on the second one! How many companies consider these factors in their campaigns? The material will help you to understand how to properly control the mood of your target audience for maximum results.
Pinterest presented its own type of native advertising — Promoted Pins. According to the company itself, the offer can significantly increase the user awareness about the company or brand, attract engaged target audience and increase traffic to the website or application. Let’s watch this innovation — in our opinion, the idea is excellent, the main thing now is to prove its effectiveness not only in the test mode.
Contrary to the universal hype, wearables (smart watches, bracelets, AR-glasses, etc.) are not as popular as it may seem. This is reported by the AYTM study, in which US users over 18 were interviewed. Despite the general interest in the topic, most said that they’ve never bought or used their own wearable devices.
However, in the coming years, the situation will change. Many users have reported intention to purchase wearables in the future. Advertisers and webmasters can only monitor the market and respond to changes in time.
* * *
Advertising with a focus on the user location already brings a huge amount of money — about $12 billion yearly. By 2021, experts predict an increase in revenue to $32 billion yearly, which is more than 38% of the total projected advertising revenue. It’s time to pay attention to this promising direction and use it in your own work.
* * *
The following research from Vpon will be extremely useful for those who are actively targeting the Asian market. It clearly showed that users are more receptive to mobile advertising while traveling, clicking, downloading and buying several times more than at home. The material presents a lot of data about this phenomenon and tells you when and how to display advertisements for the best effect.