Choosing between CPM and CPA: which model is best for business?

Choosing between CPM and CPA: which model is best for business?
Website' owners face the choice of the most profitable monetization scheme every day, the same as advertisers have to choose the most accurate low-cost ways to present their products. Different online advertising pricing models offer a wide variety of options — so which ones are the most profita...
March 14, 2017
February Retrospective: The end of ads as we know them?

February Retrospective: The end of ads as we know them?

The world changes, people change, and so does the advertising. This is well demonstrated by the February news from two giants: Youtu...
The topic of the month: Artificial Intelligence

The topic of the month: Artificial Intelligence

Artificial intelligence is evolving rapidly and it's time to think about ways to employ new smart technologies in online advertising...
Gain Full Control of Your Campaigns with Tapgerine Advertiser’s Dashboard.

Gain Full Control of Your Campaigns with Tapgerine Advertiser’s Dashboard.

Tapgerine presents Advertiser's  Dashboard  — the self-service solution combining automated processes of launching, managing and optimiz...
Tapgerine News Digest: All The Best of December

Tapgerine News Digest: All The Best of December

Investment payback is one of the main success indicators of any campaign, and every self-respecting marketer has to know all the nua...
Android vs iOS: Features and Secrets of Successful Affiliate Marketing

Android vs iOS: Features and Secrets of Successful Affiliate Marketing

Android and iOS are two of the world's most popular mobile operating systems and their fans do not stop arguing about which platform is ...
Tapgerine at the MMS’16: As it was

Tapgerine at the MMS’16: As it was

The annual Mobile Monetization Summit is an event one wouldn't want to miss. In 2016, experts from around the world gathered again in Te...
November was All About This: Tapgerine News Digest

November was All About This: Tapgerine News Digest

In early November AppAnnie rolled out an excellent book titled UA Playbook. It offers lots of useful information for beginners (and ...
Working with Direct Advertisers:  Key Points

Working with Direct Advertisers: Key Points

The results of the Interactive Advertising Bureau research have shown that profit growth in the mobile advertising segment in 2015 came ...
Announcing the Launch of the Tapgerine CPA Platform

Announcing the Launch of the Tapgerine CPA Platform

Tapgerine is proud to announce the launch of an innovative affiliate program - Tapgerine CPA. This platform is designed to be the most c...